BRAND IDENTITY
Red & Saucy
Primary Graphic Designer
Visual Direction
Illustrator
Project Roles
Designed at Pinckney Harmon
Marketing with the Creative Team
2024
Details
Rooted in the joy of cooking and gathering, this vibrant red sauce brand combines playful illustrations, bold typography, and bright colors to celebrate simple ingredients with endless possibilities. Whether for pasta, pizza, or inventive new dishes, it brings families and friends together around comforting classics or elevated creations—always simple, satisfying, and saucy.
A “stylescape,” gives the client an idea of the general look & feel of a brand concept, often including photography, illustrations, proposed typography, colors, and application mockups that make sense for the brand. I opted for a direction that reflected the whimsical creativity of cooking & the heart-warming simplicity behind the sauce’s origin.
©2025