BRAND IDENTITY
Pollinate is an environmentally and economically conscious backyard landscaping startup concept dedicated to solving the bee crisis. The branding draws inspiration from the colorful plant life used to attract pollinators and reflects the accessibility and usability of the service.
Pollinate
Primary Graphic Designer
Visual Direction
Illustrator
Project Roles
Designed at Pinckney Harmon
Marketing with the Creative Team
2024
Details
UNDERSTANDING THE BRAND
Turning everyday yards into pollinator-friendly ecosystems—colorful, low-maintenance, and surprisingly affordable. It’s landscaping that looks good, feels good, and actually does good.
Pollinate believes caring about the planet shouldn’t come with a barrier to entry. It should be simple and something that everyone can participate in.
This is landscaping with a mission. Because saving the planet shouldn’t be exclusive. No climate activist should get left bee-hind.
BUILDING THE BRAND
The brand looks like the backyards they transform: vibrant, welcoming, and buzzing with purpose.
I didn’t want this brand to whisper about sustainability—I wanted it to bloom with it. So I turned to nature for inspiration. The bright, joyful color palette pulls straight from wildflowers and native plants, the same ones Pollinate uses to bring pollinators back into our backyards. It’s a celebration of color, life, and the kind of quiet magic that happens when people start planting with purpose.
But Pollinate isn’t just about beauty—it’s about access. So I made sure the brand feels as easy as the service itself. Clean, sans-serif type gives everything a sense of clarity and simplicity. Friendly bee icons and playful illustrations bring in a lightness that reminds you: You don’t need to be an expert to make an impact. You just need to start.
This isn’t some cold, corporate take on climate action. It’s a warm invitation. A visual reminder that doing something good—for the bees, for your yard, for the planet—can be joyful, colorful, and totally within reach.
Because when sustainability feels approachable, people actually engage. And when a brand feels like a garden in full bloom, people want to be part of it.
©2025