BRAND IDENTITY
Mollea
Graphic Designer
Brand Strategist
Web Designer
Illustrator
Project Roles
Brand Identity & Strategy & Name
Style Guide
One-Page Launch Site
Other Brand Collateral
Details
Mollea is an eco-friendly, moldable sand made from 100% recycled plastic, designed for sensory play that sparks creativity, builds motor skills, and teaches sustainability. With bright, playful branding and a mission rooted in accessibility, Mollea invites kids to squeeze, sculpt, and imagine while learning the value of caring for the planet. Families and educators can trust it, kids love it—and anyone can join the impact by donating plastic to be transformed into more Mollea sand.
What if playtime could help save the planet?
BUILDING THE BRAND
Mollea’s mission is simple: to make sustainability fun and accessible. With sand made from 100% recycled plastics, we knew we had to make this commitment to the planet clear and exciting—especially for kids. To do this, we chose light, playful primary colors that are sure to grab the attention of young eyes and minds. A bouncy, organic typeface adds to a playful energy, that feels fresh and fun.
But we didn’t forget about the parents, teachers, and plastic donors who need to trust the brand. The design had to feel clean and reliable, without losing that sense of joy.
The result? A versatile brand kit effectively conveying a dual message, blending playful and sustainable values through a vibrant palette of primary pastel colors and engaging logos & illustrations. Its seamless integration shines prominently on the one-page website, compellingly representing the brand's ethos and offerings. This design ensures visual appeal and underscores the brand's commitment to lightheartedness and environmental responsibility, distinguishing it in the market.
©2025