BRAND IDENTITY
Trident
Trident Strategic Partners delivers visionary insight, bespoke guidance, and unconstrained access to sophisticated private market opportunities. They integrate macro-driven advisory with active investment sponsorship, serving allocators, advisory firms, capital partners, and operators across transformational themes in real estate and operating companies.
Primary Graphic Designer
Brand Design & Visual Direction
Website Designer
Project Roles
Designed at Pinckney Harmon
Marketing with the Creative Team
2025
Market Narrative & Observation Cover Designs by Natalie Fletcher
Details
The goal of this rebrand was to create an identity that feels strong, trustworthy, and refined. I approached the project with a “corporate luxury” mindset, focusing on clean, confident design choices that balance impact with restraint. The visual system was built to feel sleek and adaptable, allowing the brand to scale seamlessly across different applications.
A minimal, timeless palette anchors the identity, creating a polished foundation while subtle tonal variations add depth. Throughout the website and visual system, simplicity and negative space play a key role, giving the design room to breathe and reinforcing an elevated, intentional feel.
Subtle texture and thoughtfully selected imagery help add richness without overpowering the core aesthetic. Together, the elements come together in a cohesive system that feels modern, understated, and quietly luxurious—both on screen and beyond.
©2026